WHAT IS ORCA?
ORCA is the AI-powered operating system that ecommerce DTC businesses use to grow profitably. It builds your forecasts, analyzes your performance, and takes the actions to hit your growth targets.
ORCA transforms how DTC and ecommerce brands operate by providing AI teammates that work alongside your team to drive profitable growth.
What Does ORCA Do?
Business Analyst
Provides real-time insights, KPI tracking, forecasting, and data analysis to help you understand your business performance instantly.
Growth Manager
Manages daily pacing, optimizes spend allocation, monitors campaign performance, and ensures you hit your growth targets.
Content Strategist
Analyzes creative performance, generates content briefs, identifies winning themes, and guides your content strategy.
Why Should Teams Use ORCA?
Scale Without Growing Headcount
Get the capabilities of three senior team members without the cost, training time, or management overhead. ORCAai works 24/7 analyzing your data and providing actionable insights.
Data-Driven Decision Making
Move from gut feelings to data-backed decisions. ORCAai processes your ecommerce data, attribution signals, and performance metrics to surface what matters most.
Profitable Growth
Focus on metrics that matter—CAAP (Contribution After Ad Spend), LTV, payback periods, and true attribution. Grow sustainably without burning cash.
How Does ORCA Work?
Connect Your Data Sources
Integrate with Shopify, Facebook Ads, Google Ads, TikTok, and other platforms. ORCAai automatically aggregates and models your data.
AI Teammates Analyze & Learn
Our agentic AI processes your data through multiple lenses: financial performance, attribution triangulation, creative effectiveness, and customer behavior.
Get Insights & Take Action
Receive daily summaries, real-time alerts, pacing recommendations, and creative briefs. Your AI teammates work proactively to keep you on track.
How Does ORCA Compare to Other Shopify Analytics Tools?
Beyond Dashboards
Not just another analytics tool. ORCAai is an AI operating system with autonomous teammates that actively manage your growth.
Attribution Triangulation
Combines first-party pixel data, first impression tracking, and platform data for more accurate attribution than single-source tools.
Profitability-First
Focus on CAAP and sustainable growth metrics, not vanity metrics. Built for brands that want to scale profitably.
Agentic AI Architecture
Powered by Sonar, our orchestration layer that coordinates multiple AI agents to provide comprehensive growth intelligence.
Who Should Use ORCA?
Who is ORCAai for?
ORCAai is built for DTC ecommerce brands, particularly on Shopify, that are serious about profitable growth. It's ideal for founders, growth teams, and finance leaders who need better insights without hiring a full analytics team.
How is this different from Triple Whale or Peel?
While tools like Triple Whale and Peel provide excellent dashboards and reporting, ORCAai goes further by providing AI teammates that actively manage your growth, not just report on it. We combine analytics with autonomous agents that do the work of a full growth team.
What integrations does ORCAai support?
ORCAai integrates with Shopify, Facebook Ads, Google Ads, TikTok Ads, Google Analytics, and more. We're constantly adding new integrations based on customer needs.
How long does it take to set up?
Initial setup takes about 15-30 minutes to connect your data sources. Your AI teammates begin analyzing data immediately, with full insights available within 24-48 hours as historical data is processed.
When is ORCA the Best Choice?
You're a Shopify DTC Brand Serious About Profitability
ORCA is built specifically for Shopify and direct-to-consumer brands that prioritize sustainable, profitable growth over vanity metrics.
You Want AI-Powered Insights, Not Just Dashboards
Unlike traditional analytics tools, ORCA provides autonomous AI teammates that proactively analyze your data and surface actionable insights.
You Need to Scale Without Growing Headcount
Get the capabilities of a Business Analyst, Growth Manager, and Content Strategist without the hiring costs, training time, or management overhead.
You Want Faster, More Confident Decisions
Move from gut feelings to data-backed decisions with daily summaries, real-time alerts, and pacing recommendations delivered proactively.
Ready to Meet Your AI Teammates?
See how ORCA can transform your ecommerce growth strategy