The operating system for ecommerce brands to profitably scale.

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Operating System of Choice for Leading DTC Brands

Fulton & Roark
ARMRA
Hilma Running
Act+Acre
iota
Soludos
PAKA

THE DATA IS
JUST THE START

Everything you need to understand performance, optimize spend, and measure profitability. Meet your AI Business Analyst, Growth Manager, and Content Strategist.

Usable Business Metrics

Understand your business's performance in 10 seconds or less and compare data against your targets.

Usable Business Metrics

Attribution Through Triangulation

Leverage first party pixel, first impression, and platform data to find true attribution.

Attribution Through Triangulation

Understand Customer Behavior

See how acquisition tactics impact retention and speed-to-payback.

Understand Customer Behavior

One Source of Truth

All your data automated, modeled, and simplified in a central hub.

One Source of Truth

ORCA'S
GOLDEN METRICS

The difference maker for growing your brand profitably.

Quickly understand how your business is doing without waiting on a report.

Your data should be working hard for you, not the other way around.

📊

MTD Performance At A Glance

📈

Business Performance Over Time

🎯

Retention Metrics That Work For You

💰

Product Correlation And Lifetime Revenue

Snapshot Features

ORCA FOR:
FOUNDERS

The difference maker for growing your brand profitably.

Quickly understand how your business is doing without waiting on a report.

Your data should be working hard for you, not the other way around.

📊

MTD Performance At A Glance

📈

Business Performance Over Time

🎯

Retention Metrics That Work For You

💰

Product Correlation And Lifetime Revenue

Founders Persona

BLOG

Attribution & Measurement

Attribution Models Compared: First-Touch, Last-Touch, Linear, and Beyond

Understanding how credit for conversions flows through your marketing channels is fundamental to making smart budget decisions. Yet many ecommerce brands rely o...

February 14, 2026

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GA4/Google Analytics

Why GA4 Data Doesn't Match Shopify (and How to Fix It)

If you've ever compared your Google Analytics 4 revenue numbers with your Shopify dashboard and thought something was off, you're not alone. One of the most fru...

February 12, 2026

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TikTok Ads

TikTok Ads vs. Facebook Ads: Which Platform Is Better for Ecommerce?

Should you invest in TikTok ads or Facebook ads? It's probably the question I get asked most by brand owners these days, and honestly, the answer isn't eithe...

February 10, 2026

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Orca is the difference maker for growing your brand profitably.

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