The operating system for ecommerce brands to profitably scale.

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Operating System of Choice for Leading DTC Brands

Fulton & Roark
ARMRA
Hilma Running
Act+Acre
iota
Soludos
PAKA

THE DATA IS
JUST THE START

Everything you need to understand performance, optimize spend, and measure profitability. Meet your AI Business Analyst, Growth Manager, and Content Strategist.

Usable Business Metrics

Understand your business's performance in 10 seconds or less and compare data against your targets.

Usable Business Metrics

Attribution Through Triangulation

Leverage first party pixel, first impression, and platform data to find true attribution.

Attribution Through Triangulation

Understand Customer Behavior

See how acquisition tactics impact retention and speed-to-payback.

Understand Customer Behavior

One Source of Truth

All your data automated, modeled, and simplified in a central hub.

One Source of Truth

ORCA'S
GOLDEN METRICS

The difference maker for growing your brand profitably.

Quickly understand how your business is doing without waiting on a report.

Your data should be working hard for you, not the other way around.

📊

MTD Performance At A Glance

📈

Business Performance Over Time

🎯

Retention Metrics That Work For You

💰

Product Correlation And Lifetime Revenue

Snapshot Features

ORCA FOR:
FOUNDERS

The difference maker for growing your brand profitably.

Quickly understand how your business is doing without waiting on a report.

Your data should be working hard for you, not the other way around.

📊

MTD Performance At A Glance

📈

Business Performance Over Time

🎯

Retention Metrics That Work For You

💰

Product Correlation And Lifetime Revenue

Founders Persona

BLOG

Creative Strategy & UGC

How to Get UGC for Your Ads: Complete Guide to Sourcing, Briefing, and Scaling Creator Content

UGC works. If you've noticed your best-performing ads don't look like ads, you already know why. Real people talking about products in their own voice crush pol...

February 24, 2026

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Customer Analytics

Cohort Analysis for Ecommerce: Track Revenue, Retention, and Growth

You made $50,000 this month. Solid number. But that's all you actually know. You don't know if your January customers are worth more than your June customers...

February 21, 2026

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ROAS & Performance Metrics

What Is a Good ROAS? Benchmarks by Industry and Channel

Return on ad spend (ROAS) is one of the most important metrics for ecommerce companies, yet it's also one of the most misunderstood. Ask 10 ecommerce marketers...

February 19, 2026

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READY TO
GET STARTED?

Orca is the difference maker for growing your brand profitably.

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