Operating System of Choice for Leading DTC Brands
THE DATA IS
JUST THE START
Everything you need to understand performance, optimize spend, and measure profitability. Meet your AI Business Analyst, Growth Manager, and Content Strategist.
Usable Business Metrics
Understand your business's performance in 10 seconds or less and compare data against your targets.
Attribution Through Triangulation
Leverage first party pixel, first impression, and platform data to find true attribution.
Understand Customer Behavior
See how acquisition tactics impact retention and speed-to-payback.
One Source of Truth
All your data automated, modeled, and simplified in a central hub.
ORCA'S
GOLDEN METRICS
The difference maker for growing your brand profitably.
Quickly understand how your business is doing without waiting on a report.
Your data should be working hard for you, not the other way around.
MTD Performance At A Glance
Business Performance Over Time
Retention Metrics That Work For You
Product Correlation And Lifetime Revenue
ORCA FOR:
FOUNDERS
The difference maker for growing your brand profitably.
Quickly understand how your business is doing without waiting on a report.
Your data should be working hard for you, not the other way around.
MTD Performance At A Glance
Business Performance Over Time
Retention Metrics That Work For You
Product Correlation And Lifetime Revenue
BLOG
How to Get UGC for Your Ads: Complete Guide to Sourcing, Briefing, and Scaling Creator Content
UGC works. If you've noticed your best-performing ads don't look like ads, you already know why. Real people talking about products in their own voice crush pol...
February 24, 2026
Read MoreCohort Analysis for Ecommerce: Track Revenue, Retention, and Growth
You made $50,000 this month. Solid number. But that's all you actually know. You don't know if your January customers are worth more than your June customers...
February 21, 2026
Read MoreWhat Is a Good ROAS? Benchmarks by Industry and Channel
Return on ad spend (ROAS) is one of the most important metrics for ecommerce companies, yet it's also one of the most misunderstood. Ask 10 ecommerce marketers...
February 19, 2026
Read More





